A sample of past project work
Built New B2B Product Offering from Zero-to-One
ClimateAi
Role: Senior Product Manager // Product Lead
- Built, launched, and oversee new B2B product line (Monitor Yield Outlook), unlocking a new market segment and generating 75% of quarterly company sales and >$1M in active sales pipeline within 2 months of launch
- Led the end-to-end product development of Monitor Yield Outlook from zero-to-one, including customer & market research, business case development, requirement definition, design, pricing & GTM strategy, beta test program, and public launch
- Read the press release here
Piloted City-Wide Reusable Coffee Cup System & Refined Go To Market Strategy
IDEO
Role: Business Designer & Design Researcher
- Led design research (e.g. surveys, qualitative interviews, in-field prototyping), business design (e.g. value prop testing, willingness-to-pay surveys, A/B testing) and in-field operations for a reusable coffee cup pilot in San Francisco for the NextGen Consortium - a collaboration between IDEO, Closed Loop Partners, Starbucks, McDonalds, and many other partners
- Served as embedded team member within MUUSE (a reusable cup startup) to help refine mobile app development, operations, and go-to-market strategy
- Synthesized research from pilot to support the creation and publication of Bringing Reusable Packaging Systems to Life: Lessons Learned from Scaling Reusable Cups
Envisioned Ventures & Investments to Shape the Future of Peru's Green Economy
IDEO
Role: Project Lead & Business Designer
- Led cross-disciplinary design team (e.g., UX research, graphic design, and strategists) to explore the impact of climate change in Peru and identify nine "green economy" innovation and circular venture opportunities for a large Peruvian conglomerate
- Work sparked a series of pilot projects within various companies within the conglomerate
Designed a Pilot Plan for Food Waste MVP
IDEO
Role: Project Lead & Design Researcher
- Developed a pilot plan for The Farmlink Project's food waste marketplace MVP to test key hypotheses and assumptions in order to inform app development and GTM strategy
Led Corporate Collaboration to Help Accelerate Adoption of Regenerative Agriculture
IDEO
Role: Project Lead, Business Designer, Design Researcher
- Led cross-disciplinary design team (e.g., UX design, UX research, graphic design) and corporate collaborators (Danone, Kroger, and Electrolux) through research project to create and prototype new business models and financing mechanisms to help mainstream regenerative agriculture practices
Envisioned the Future of the Compact Pick-up Truck
IDEO
Role: Project Lead & Business Designer
- Led a team of 10+ IDEO and D-Ford designers to explore the future of the global compact pick-up truck
- Oversaw global research across four markets to explore emerging trends and mindsets across entrepreneurialism, mobility, urban infrastructure, recreation, and more to help inform prototypes and shape a guiding product vision
Developed New Product Vision & Roadmap for Audio Storytelling App
IDEO
Role: Business Designer
- Leveraged market research, competitor analysis, user interviews, and prototyping to create a product vision for a new audio streaming app/service, with a supporting business case and strategic roadmap
- Led research stream to explore new features and business models to attract and retain creators
- UX team integrated recommendations into product launch plans
Co-Created Circular Fashion Prototypes & Ventures
IDEO
Role: Business Designer & Design Researcher
- Engaged in a series of design sprints in collaboration with Avery Dennison, Yoox Net-a-Porter, EON and other CoLab Circular Economy members to explore and prototype new circular ventures within the fashion and apparel space
- Developed a circular fashion venture MVP through design research (e.g. qualitative interviews, quantitative testing, desk research) and business design (e.g. jobs-to-be-done, business model canvas, value proposition testing, etc.) that aimed to reduce apparel waste and over-production